WG
Webgains
Webgains is a publisher marketplace. Brands list programmes here so affiliates can discover and apply.
Webgains is the main UK marketplace alternative to Awin for fashion, sports and high-street retail. Publisher signup is free, the UK minimum is £20 on available balance, and prepaid advertisers can pay weekly. Seeded paused for operator review — confirm merchant fees in-panel before featuring.
Portal not checked yet
Portal check pending
- Platform take rate
- Advertiser-side platform fee (rate not published)
- Setup cost
- Confirm with Webgains (not published)
- Software subscription
- Confirm with Webgains (advertiser-side)
- Contract
- Confirm with Webgains
Advantages
- Selective publisher base and closer account-manager relationships than the largest marketplaces
- UK HQ with local trading support for British retailers
Considerations
- Fewer publishers at scale than Awin
- Advertiser commercial terms are not listed publicly
Publisher & affiliate terms
- Joining fee
- 100% Free
- Minimum payout
- £20 (UK available balance)
- Payment schedule
- Weekly (prepaid advertisers) or after advertiser funds clear
- Payment methods
- BACS, SEPA, International bank transfer, PayPal
- Tracking
- First-party conversion script, Webgains Resilient Tracking Suite
- Approval
- Easy
Advantages
- Strong UK high-street, fashion and sports advertiser bench alongside Awin
- £20 UK payout threshold on available (validated) balance
- Weekly payouts when the advertiser prepaid the network
Considerations
- Smaller catalogue than Awin so you still need a second network for full UK retail coverage
- Non-prepaid advertisers pay only after the brand remits funds, which can delay cash
- Per-programme approval still applies after the network account is live
Founded 2005 · Bristol, United Kingdom · UK & EU Retail, Fashion, Sports & Lifestyle