WG
Webgains
Join Webgains once, then apply to brands inside this marketplace.
Webgains is the main UK marketplace alternative to Awin for fashion, sports and high-street retail. Publisher signup is free, the UK minimum is £20 on available balance, and prepaid advertisers can pay weekly. Seeded paused for operator review — confirm merchant fees in-panel before featuring.
Portal healthy
Portal checked 09 Nov 2026
- Joining fee
- 100% Free
- Minimum payout
- £20 (UK available balance)
- Payment schedule
- Weekly (prepaid advertisers) or after advertiser funds clear
- Payment methods
- BACS, SEPA, International bank transfer, PayPal
- Tracking
- First-party conversion script, Webgains Resilient Tracking Suite
- Approval
- Easy
Advantages
- Strong UK high-street, fashion and sports advertiser bench alongside Awin
- £20 UK payout threshold on available (validated) balance
- Weekly payouts when the advertiser prepaid the network
Considerations
- Smaller catalogue than Awin so you still need a second network for full UK retail coverage
- Non-prepaid advertisers pay only after the brand remits funds, which can delay cash
- Per-programme approval still applies after the network account is live
Founded 2005 · Bristol, United Kingdom · UK & EU Retail, Fashion, Sports & Lifestyle