RAK
Rakuten Advertising
Rakuten Advertising is a publisher marketplace. Brands list programmes here so affiliates can discover and apply.
Rakuten Advertising is the preferred network for premium fashion and department store brands. While advertiser review periods can take time, their roster of elite consumer brands is unmatched.
Portal healthy
Portal checked 09 Sep 2026
- Platform take rate
- 25% – 30% Platform Override
- Setup cost
- $2,000+ Enterprise Setup
- Software subscription
- $500+/mo Minimum Management Fee
- Contract
- 12-Month Enterprise Contract
Advantages
- Access to top tier fashion, beauty, and premium media publications
- High-touch bespoke program management and compliance auditing
- Global reach across Americas, Europe, and Asia-Pacific
Considerations
- Substantial enterprise pricing prohibitive for small businesses
- Rigid onboarding workflow
Publisher & affiliate terms
- Joining fee
- 100% Free
- Minimum payout
- $50 / £50
- Payment schedule
- Monthly (Net-30 / Net-60 depending on advertiser)
- Payment methods
- Direct Deposit, BACS, Wire, Check
- Tracking
- Rakuten Omnichannel Tracking & Deep Linking API
- Approval
- Strict
Advantages
- Exclusive access to iconic luxury brands and department stores
- Excellent rotating promotional coupon codes and seasonal deal feeds
- Solid international cross-border currency conversion handling
Considerations
- Advertiser approval processes can be notoriously slow
- Payments are tied to merchant funding cycles, occasionally causing lag
Publisher notes
Editorial summaries of publisher discussion. Not a live feed.
r/affiliatemarketing · u/style_curator
“If you do high-end fashion or lifestyle blogging, Rakuten has brands you literally cannot get anywhere else.”
Founded 1996 · New York, NY, USA & Tokyo, Japan · Luxury Fashion, Premium Retail & Department Stores