Awin
Awin is a publisher marketplace. Brands list programmes here so affiliates can discover and apply.
The uncontested market leader in the UK and Western Europe. If you market to UK consumers or work with retail, telecom, or banking brands, Awin is an indispensable network. ShareASale closed in October 2025; its merchants and new publisher signups now live on Awin.
- Platform take rate
- 25% Platform Override on Publisher Commissions
- Setup cost
- £75 (Awin Access) to £1,500+
- Software subscription
- £0 – £75/mo (Awin Access for SMBs)
- Contract
- 3-Month Rolling (Access) or 12-Month (Custom)
- Largest active publisher base in the UK & European markets
- Awin Access allows low-risk entry for Shopify & WooCommerce stores
- Strong compliance and dedicated account manager support
- 25% commission override adds up quickly on high gross volumes
- Strict publisher validation timelines can delay approvals
Publisher & affiliate terms
- Joining fee
- £5 / $5 Deposit
- Minimum payout
- £20 / €20
- Payment schedule
- Twice Monthly (Net-15 / Net-30)
- Payment methods
- BACS Direct Credit, SEPA, ACH, Wire
- Tracking
- Awin MasterTag, First-Party Server Tracking, Mobile S2S
- Approval
- Easy
- Dominates high street brands, UK telecom, travel & finance
- Reliable bi-monthly payouts directly in GBP via BACS
- Huge directory of established UK advertisers
- Requires £5 upfront identity deposit during sign-up
- Legacy interface can occasionally feel slow and clunky
Publisher notes
Editorial summaries of publisher discussion. Not a live feed.
“If you are running affiliate sites in the UK, Awin is non-negotiable. Almost every major retail and ISP brand is on it.”
“The £5 deposit scares some newcomers, but they refund it with your first £20 payout. Never had an issue with payment reliability.”
Founded 2000 · London, United Kingdom & Berlin, Germany · UK Retail, Telecoms, Travel & Finance